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What is the name of your business? As it should look on the logo
What does your business/product do?
Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity?
Company-Related Questions Continuation
What about your background/product/service sets you apart from your competitors? Why should your prospects buy from you or engage with you?
Is there a unique story behind your business or business name or logo?
Share 5 adjective or words that best describe your company. (Ex. bold, clever, sophisticated, playful, formal)
Give us your main reasons for needing a new brand.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.
With this in mind, what are the top 5 business needs of your new brand?
Is there a deadline for completing the branding?
MM slash DD slash YYYY
What are the Deliverables for the brand identity? (Ex. logo, brand guidelines, stationery, product packaging)
Does any of your current material need to be updated to match the new brand identity?
Who are the decision makers on this project? What is the turnaround time for making a decision?
What is your budget for this project?
$1,000 - $3,000
$3,001 - $5,000
$5,000 - $10,000
About Your Customers
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What is the primary message you want to convey to your customers?
Share 5 adjective or words that best describe your ideal customer.
About The Identity
If you have an existing brand/identity, why isn’t it working for you?
Do you have specific guidelines do’s and don’ts about the colors and other elements of brand identity?
Please share 5 links of brand whose brand identity inspires you. What do you like best about their style.
Using 5 adjectives or short phrases, describe your brand’s desired look and feel.
Thank you for sharing all this information with us. Is there anything else you would like to share with us?
Anything else you want us to know?