Black Friday is just around the corner and we want to make sure that your site is ready to handle the post-Thanksgiving shopping frenzy. Just like everyone, we love a good deal, but nothing is worse than having a site crash or watching your cart freeze up as you are shopping around online looking for deals on Christmas gifts!
The last thing you want when getting ready for the big day is for your site to not function properly or worse, crash. Not being prepared for the onslaught of users that will be accessing your site on their quest to buy something on sale is a completely avoidable situation!
We have a few tips that will help get your site Black Friday and Cyber Monday ready. They are simple, reliable, and effective.
Add a countdown clock
Visually, it immediately gets the user in the headspace to start shopping for themselves or loved ones and instills a sense of urgency. It also helps create a mental note in the user’s mind about when to come back to your site to score some deals. Who doesn’t love that?
Create a landing page
Sometimes a landing page can make all of the difference if you are planning a special blow-out for Black Friday and Cyber Monday. Creating a landing page can take a little bit more time, but if you are planning on promoting a large sale and want to attract traffic from various funnels, a landing page might just be what you need.
Banners are a great and quick way to get your site up and prepped for the shopping frenzy. They are attention-grabbing and provide the most important information instantaneously to any website visitor.
Many sites use this element to quickly let the user know that there will be some sale coming in the next few weeks when they have landed on their site’s homepage. Depending on the colors used, banners can easily stick in the user’s mind and helps ensure that they will revisit the site.
Test your site to make sure it can handle a surge
It is an absolute must that you test your website’s server to make sure that it can handle a higher amount of traffic. This is especially true if you have been advertising a great deal! You do not want your site to take a hit during some of the most important online shopping days of the year.
As we have discussed before, mobile shopping is incredibly important and cannot be ignored or put on the back burner, otherwise, your business will suffer. Make sure whatever changes you make are also made on mobile. This is an absolute must! You do not want to lose out on potential sales because your mobile site is not prepared to handle the shopping heat.
Whatever you do, make sure your site is ready for eager customers at the end of this month as you do not want to miss out on making your clients happy as well as making some profit.
If you are looking for help updating your website to make sure that it is ready for the post-Thanksgiving shopping days, drop us a line! We are experts in all things design and websites. WePropagate excels in putting your website in front of your target audience in an original and memorable way. From creating custom websites from scratch to ensure that you and your business stand out among the rest, to smaller on the fly changes, we’re here to help.