Want to know what is the most important part of a website project? Getting a good maintenance plan for it. This might be a little surprising, but it’s true. Imagine buying a really nice car and never getting it serviced. This might be okay for a while until things get so rusty or become faulty to the point that you have to replace the car because the damage is irreparable. New cars cost an arm and a leg and now you’re wishing that you had just taken it in for service when you saw the warning signs such as the “check engine” light. The fact is that there are many aspects of our lives that need maintenance (health, crops, homes) and it’s no different for websites. Don’t sell yourself short. Website maintenance care plans are actually self-care plans because they offer peace of mind.
Let’s explore some important aspect regarding websites and their upkeep that you might not be aware of:
A surprising amount of websites are vulnerable
Did you know that 87% of websites have a medium to high cybersecurity risk? Don’t become part of that percentage! You’ve worked hard and put in the investment towards a beautiful, informative, and functional site, the last thing you want is for it to get hacked. Website attacks can be scary, messy, and, unfortunately expensive. With a monthly maintenance care plan, you’ll save money in the long run while your website makes routine and scheduled upgrades that help prevent vulnerabilities. This is really important: since WordPress is almost constantly updating, this means there are hackers also consistently trying to break sites. It’s a lot to keep up with, and luckily you don’t have to. Maintenance plans are there to shield you and your site from these issues.
Your brand could suffer
Think about how you interact with websites on a daily basis. What happens when you arrive at a site that looks “sketchy” or somehow illegitimate? You leave immediately right? We definitely do. What happens if the website you worked so hard on suddenly becomes that “sketchy” site users are quickly exiting out of? It takes a lot of effort to build up an audience and their trust. It takes almost nothing for all of that to become obsolete if your site gets hacked. Then, not only do you have to fix your site, you may have to rebuild your brand reputation from the ground up, which is something no one wants to spend precious time doing.
Updates help your ranking
You know how your laptop and computer need a routine update now and then? It’s the same with websites! The more regularly updated sites are, the more smoothly they will run, and the higher they will rank on Google. This is because they want to offer users the best of the best that is out there.
Need for speed
Fast loading times are also a huge factor in having a good ranking on search engines. The faster your site loads, the better the results. This also works visa versa, if your site is taking too long to load, you may not rank as highly on search engines and the potential customer won’t stick around. With the constant upgrades and updates that website maintenance plans oversee, this only helps your site rank higher in Google and in your customers’ eyes.
Having a trusted team you can call is worth the investment
Think back to when you discovered a faulty pipe in your bathroom or your appliance suddenly stopped working, all you want is to have that problem fixed quickly and by someone trustworthy so that it doesn’t happen again. It’s the same for websites. With website maintenance plans, you already have something in place so that when these things happen, you know they are being taken care of by a team of trusted professionals, like your friends at WePropagate.
A maintenance plan a day keeps the hackers away…
When it comes down to it, your website is an integral part of your business, it needs to be running as smoothly as possible at all times. When problems arise (and unfortunately they will), you want to be as prepared as possible. Rest easy knowing that your team of experts is here to help.
If you would like to find out about our web maintenance plans, get in touch with us here.