With 2020 turning the world on its head and putting almost every last thing online, we are sure that Black Friday and Cyber Monday will not disappoint e-commerce stores. It is predicted that they will reap in $10 Billion in revenue. The question is, are YOU ready for the influx of hungry buyers?
Here are a few tips on how to make sure that your e-commerce business is ready for the upcoming spree.
Update your website
One of the many beautiful things about the internet is that social distancing isn’t an issue, which means your website may be flooded with visitors all at once. You want to make sure that all of your available information is up-to-date, including images and contact information. You don’t want anyone being misdirected, especially while you are getting a surge of traffic to your site. Make sure you take the time (if you have it) to test your site and look for any bugs before the big day hits.
Ensure a seamless shopping experience
The simpler, the better! Make the following abundantly clear: how much something costs, what colors it comes in, what sizes are available, shipping costs (if any), and let the user if there are any discount codes. Another crucial aspect is making sure that the customer is able to easily track their package, so they feel secure from the minute they place an order to the second that it is delivered.
Send your loyal customers a souped-up e-newsletter before the big day(s)
If it’s not in an email, did it even happen? We know that email is a really effective and direct way to communicate with your audience, but how do you stand out in a sea of discounts? Get creative! You can:
1. Offer early access to products for subscribers. Everyone loves to feel exclusive.
2. Showcase your products in a fun and different way i.e. if you are selling black, white, orange, and green socks, roll them up and make them look like sushi for a photoshoot.
3. Create a beautiful design for the e-newsletter and be human in the way that you write your message to prospective customers. Writing a catchy subject line will get your foot in the door and keep the reader hooked. Customer attention is a very hot commodity these days, and if you can manage to keep it, there is a pretty high chance your lead will convert. At WePropagate, we offer design and copywriting services for all of your e-newsletter needs.
Offer Five Star Customer Service
Every. Review. Matters. This should not come as a surprise. It should also not be surprising that during the holiday season customer inquiries go up by 75% so making sure that you have all hands on deck and that all of those hands are properly trained is vital to the success of your success. It can be an overwhelming time but it’s also when you can make the most revenue, so being prepared is of utmost importance. Do your best to keep clients happy and you’ll see how much they give back to you. Word of mouth is everything!
Now that you have these items in place, it’s time to open up the floodgates. “If you build it, they will come”, right? You will see that taking the time to make these few updates on your site and digital marketing campaigns will make all the difference during these two crucial shopping days, especially this year when even more people will be online. Make the last of this year unforgettable for your business- for the right reasons!
If you’re looking for help on getting your site ready for Black Friday and Cyber Monday, let WePropagate help give you a hand.
