Saman Arepas was born in 1977 in a small shop in Venezuela. With two locations in Miami – along with two food trucks, they’re not only a favorite among Venezuelans but for anyone who’s had a taste of their traditional specialties.
Saman Arepas approached WePropagate to redesign their brand identity and to bring this fresh new design into the digital world. The result was a handcrafted visual identity that was applied across a range of items like take-out bags, placemats, wall designs, vehicle wraps, menus, and employee uniforms. We created a set of unique and recognizable elements, including humorous illustrated characters, meant to foster brand loyalty and to leave a memorable impression on Saman’s visitors.