Saman Arepas

By now, most people are familiar with arepas. They are the number one growing street food in the world and with good reason. 

Background

Saman Arepas was established in 1977 in Venezuela and currently has a shop in Miami. They make delicious Venezuelan food.

Brief

Saman Arepas approached WePropagate to redesign their brand identity and to bring a fresh new design into the digital world. They were also in need of expanding their audience online. 

Solution

The result was a handcrafted visual identity that was applied across a range of items like take-out bags, placemats, wall designs, vehicle wraps, menus, and employee uniforms. WePropagate created a set of unique and recognizable elements, including humorously illustrated characters, meant to foster brand loyalty and to leave a memorable impression on Saman’s visitors. WePropagate also handles their social media, and has created a bold and fun bilingual tone for all of their posts.

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@samanarepas on Instagram